LOCAL CONTENT AND SERVICES REPORT -
2015 CPB ANNUAL STATION ACTIVITY SURVEY
RADIO STATION KHSU - ARCATA CA
1) Describe your overall goal and approach to address identified community issues, needs and interest through your station's vital local services, such as multi-platform long and short-form content, digital and in-person engagement, education services, community information, partnership support and other activities and audiences you reached or new audiences you engaged.
KHSU's mission is to: "...to present thoughtful and intelligent perspectives on local, national and international issues. Its objectives include fostering the arts, sciences and humanities, giving voice to underrepresented points of view, serving minority as well as majority needs, and both guiding and reflecting public intellect and taste..."
KHSU has a number of channels to address community issues. KHSU's local programming is produced mainly by volunteer hosts and producers in the community we serve. Those producers are charged with gathering stories and points of view that voice and meet community needs. We have a couple of reporters who keep their eyes and ears on the local news scene and make suggestions for stories and features KHSU can cover in a longer format that are of interest to our rural listeners. We also use Humboldt State University student interns and volunteers as the ears of the campus community.
KHSU has a Community Advisory Board comprised of 12 members of the listening audience from the four county region served by KHSU. Members act as additional eyes and ears of the paid programming staff, often bringing issues and ideas for programming forward.
By listening to these sources and others, KHSU provides local service in a variety of forms - from our weekday magazine show, The Homepage, and a daily community calendar, to short form feature stories and discussion segments. KHSU produces regular features focused on the arts, education, LGBT issues, women's stories, seniors, the environment, local businesses, local ranchers and farmers who produce food, and many others.
We've increased our engagement with our audience through off-air channels with the help of a part-time digital media employee. Now we have increased feedback with listeners through Facebook and Twitter, a digital newsletter and email program notes. KHSU has begun the process of updating our website to provide more current news and feature information, back-and-forth communication with listeners and greater connection to local program producers. These digital initiatives promote on-air events, but also give larger views on the stories and issues covered on-air.
2. Describe key initiatives and the variety of partners with whom you collaborated including other public media outlets, community nonprofits, government agencies, educational institutions, the business community, teachers and parents, etc. This will illustrate the many ways you're connected across the community and engaged with other important organizations in the area.
KHSU's programming staff and volunteers have developed many partnerships and collaborations over the year in the education, non-profit, business and government sectors of our communities. As these relationships grow, new projects are formed. In 2015, a long standing relationship with performing arts non-profit resulted in the production a two-hour radio documentary on returning veterans in their own words. Another partnership with an area educator developed into a project with KHSU's university interns interviewing 8th grade students, their parents and business people about the class mentoring program. The resulting interviews were produced into a feature that aired on KHSU.
We often have students and their parents on KHSU's newsmagazine program to discuss activities taking place at their school including theatrical performances or fundraising activities which are open to the community. The North Coast Preparatory and Performing Arts Academy is an example. Interviews on our newsmagazine encouraged listeners to attend fundraisers for the school and it allowed the students to fully participate in the interviews.
Humboldt State University and College of the Redwoods professors, students and clubs are regularly featured on KHSU's public affairs and news programs to share projects and events they are producing for the broader community.
KHSU has a weekly, half-hour show titled ArtWaves that covers local art, music and other creative activities taking place within our community. Our host talks with local non-profit creative agencies and organizations about their work, as well as local artists, galleries and theater groups. The host also has discussions with educators about the arts in public education, the development of art programs in schools, and including local youth in theater.
The non-profit Area One Agency on Aging produces a weekly feature titled Chronologically Gifted. The hosts pick a topic each month and then invite mostly seniors from the local community to share their experiences on the topic.
This year KHSU partnered with Playhouse Arts and an independent producer to air Echoes of War a program on returning veterans and the experience of vets returning to a community that does not understand or have a connection to war. This was a two-hour special produced for KHSU from recordings of live performances.
The EcoNews Report is collaboration with a variety of environmental groups in our area. Each week there is a discussion of efforts and activities to conserve our lands, wildlife and waters. They educate the audience with the latest finding and developments in their different areas and provide listeners access to experts in the field.
Food for Thought is a local feature that showcases the local farms, ranches, individuals and businesses that are creating local foods.
The Homepage is a magazine show produced 5 days a week which provides the public - including non-profits, community groups, youth, government agencies, authors, educators and more - a forum to talk with our local hosts about issues and activities in the region. It's an on-air outlet for the community to use, guided by our hosts, to get their messages out to our listeners.
Sabor Latino is a two-hour Spanish-language music program. The host invites local groups and individual to discuss events and other actions taking place in the Latino communities within the local area. These interviews are included during the music show.
School Days is a weekly feature produced by our correspondent in Crescent City that features educators, students and administrators talking about the work they are doing and the successes they see in their efforts to educate local youth.
KHSU's weekly phone-in talk show Thursday Night Talk has covered a broad array of perspectives on local, national and global issues. Listeners are invited to participate in discussions with local and national guests.
KHSU partnered with the local PBS station KEET-TV in 2015 to simulcast League of Women Voters political forums to educate and help listener make decisions about local voting.
The Humboldt County public access media non-profit, Access Humboldt, partners with KHSU to inform the public about workshops on producing video and television productions and raised awareness of their desire to start a community access Low Power FM radio station.
3. What impact did your key initiatives and partnerships have in your community? Describe any known measurable impact, such as increased awareness, learning or understanding about particular issues. Describe indicators of success, such as connecting people to needed resources or strengthening conversational ties across diverse neighborhoods. Did a partner see an increase in requests for related resources? Please include direct feedback from a partner(s) or from a person(s) served.
Many non-profits and community groups report back that KHSU is the way their organization reached new clients, supporters and allies.
Maureen McGarry from Area One Agency on Aging and Volunteer Center of the Redwoods says "Getting the word out about volunteer opportunities in the community had a definite impact. Community members showed up at the events I talked about on the radio. The public told me they came to workshop I spoke about on KHSU because they heard it there."
This is from the Environmental Protection Information Center's Tom Wheeler: "EPIC uses the EcoNews Report to connect with listeners and encourage their participation in citizen democratic processes. In 2015, EPIC discussed the environmental impacts associated with the Westside Fire Recovery Project and encouraged listeners to attend public meetings and submit comments on the Project. In 2015, EPIC also used the EcoNews Report to discuss a vote before the California Fish and Game Commission on bobcat trapping and encourage participation in the Commission hearing, including the submission of written comments and delivering public testimony. As a result of public participation, the Fish and Game Commission ultimately banned the commercial trapping of bobcats in California."
From one of the hosts from the EcoNews Report: "It helps all of our organizations get the word out about upcoming volunteer events, opportunities for civic engagement, and deeper understanding of local and regional issues. A listener told me recently that it is far more interesting and engaging to hear the range of voices and issues that make up the EcoNews Report. In the internet era, print media is falling by the wayside, but radio is as vibrant and useful an outreach tool as ever - even more so, because listeners can tune in over a much wider area through streaming, and anytime they want to through the internet archives."
Gretchen Ziegler, Zoo Manager of the Sequoia Park Zoo says, "(Our) interviews on the EcoNews Report as well as ...interviews of our conservation lecturers on the Homepage, have definitely generated a good level of interest and attendance to our lectures, and to the zoo in general as a community resource and a promoter and supporter of wildlife conservation. KHSU exposes (the zoo to) many in our community who were previously unaware that there was an accredited zoo in Eureka, and broadened their knowledge of the mission and work of the zoo."
KHSU's weekly phone-in talk show, Thursday Night Talk, has covered a broad perspective on local, national and global issues by inviting local and national guests to participate in the discussion with listeners. Some of the topics have included: presidential politics from a conservative perspective, a look at Islam and terrorism with local and international experts, addiction and methods of recovery, the Eco Village concept and community organizing and how the concept could work in a rural area. In other specific programs, community college representatives spoke about classes taught at the jail and we heard about success for both the instructor and prisoner, a discussion about a locally driven Environmental Law conference, and a panel on devastation of the Elk River watershed.
Our regional food bank, Food for People, is a frequent guest on many of our public affairs shows. They spread the word about their programs to provide food to those who don't have it including the elderly and children. Food for People partners with the US Postal Service for the food drive and each year more and more food is left for the drivers to pick up partly through outreach on KHSU. For the past 6 years, Food for People, KHSU and a local grocery store have partnered in the fall to raise awareness of the group's work combating food insecurity and to help raise money for both organizations. Food for People's fund development director, Carly Robbins reported: "The annual ‘Wildberries Food Challenge' at KHSU has been an amazing event that not only gathers food donations for the food bank, but helps us get the word out about Food for People and our programs ...The Food Challenge has been a creative way to acquire much needed food donations for the food bank while getting the chance to educate our community on the consequences of food insecurity and poor nutrition, and how Food for People and our programs are actively working to eliminate hunger and improve the health and well-being of our community through access to healthy and nutritious foods, community education, and advocacy. We could not be more thrilled to have such a wonderful partnership with KHSU!"
KHSU partnered with a regional arts organization, the Ink People, to highlight their program working with underserved teens and young adults in art music and video - the MARZ Project. KHSU partnered with MARZ during an on air fundraiser. Organizers had an opportunity to tell stories of teens helped by the program and challenges they are facing. Kati Texas, Artist in Residence with the Ink People and the MARZ project says, "Thanks to the "Mission for MARZ" event on KHSU, the MARZ Project after school program will be able to add video production back into our curriculum this spring, and have added more drop in studio hours with our music mentor. It breaks our hearts to have great equipment sitting around unused when there is such a strong need for creative connections among teens. (The exposure and funding) will put more creative media tools in the hands of local at risk youth. The teens and young adults who learn creative skills here at the MARZ Project will have more one on one instruction time with professional artist mentors. This kind of attention to a youth on the edge can make the difference between success and failure, in art, in school, and even in life."
JoAnn Schuch from the steering committee of the Redwood Coast Village project has seen a measurable impact on awareness and interest in their co-operative virtual village for older residents. Schuch said "I am working with a local grassroots group organizing a Beacon Hill-style senior village for Humboldt County. KHSU has allowed us to introduce the Redwood Coast Village through several HomePage interviews. Those interviews resulted in more people attending our events and more volunteers coming forward to help with the start-up. Public recognition of the Redwood Coast Village name is definitely stronger with KHSU listeners, as measured by our own internal surveys. The help of the station and staff has been invaluable for our community effort."
Humboldt County's public access media organization, Access Humboldt, noted that KHSU allows them to amplify their voice. "Access Humboldt extensively utilizes KHSU's Community Calendar to publicize monthly workshops. The Calendar serves as a daily reminder to the public of our activities, and greatly increases attendance at our events. Duplicating this service in the commercial radio world would be prohibitively expense for our organization. KHSU's wide reach could not be duplicated at any cost." says Matt Knight, Access Humboldt Facility & Training Coordinator.
KHSU has a close relationship with educators, schools, the college and the university in our area. Anecdotal evidence suggests that attendance at lectures, master classes and continuing education classes has increased after exposure to the KHSU audience.
4. Please describe any efforts (e.g. programming, production, engagement activities) you have made to investigate and/or meet the needs of minority and other diverse audiences (including, but not limited to, new immigrants, people for whom English is a second language and illiterate adults) during Fiscal Year 2015, and any plans you have made to meet the needs of these audiences during Fiscal Year 2016. If you regularly broadcast in a language other than English, please note the language broadcast.
KHSU produces a two-hour bilingual show, Sabor Latino, which is primarily music with some conversation about community events taking place in Humboldt and Del Norte Counties. This program is targeted towards Hispanic listeners. This year Sabor Latino had guests who discussed being advocates for undocumented people through hip hop culture, discussions with people about "undocu-week" at Humboldt State University and the challenges of undocumented students, and a conversation about deconstructing stereotypes about Latinos in the United States. The people who produce this program are both community members and HSU Latino Students.
Through the Eyes of Women is a weekly half-hour program produced by and about women. This show addresses different perspectives, ideas, culture, professions and accomplishments of women. KHSU will continue to seek out women in 2016 who are making a difference in the world in their own unique ways.
KHSU produces The Qwire - a weekly feature about the Lesbian, Gay, Bi-sexual and Transgender community and the issues facing this community both locally and around the world. Some of the topics covered in 2015 included the Mr. Friendly campaign, poly-relationships, queer youth, Mormon anti-discrimination laws, substance abuse with gay men, and transgender issues.
On KHSU's subcarrier signal we offer Reading Services of the Redwoods. This service provides audio for sight impaired community members to hear individuals reading from the local newspapers.
Chronologically Gifted is another weekly feature which focuses specifically with issues of aging in our society. It is geared toward people aged 50 and above with topics of interest to folks nearing and in retirement.
This year KHSU partnered with Playhouse Arts and an independent producer to air Echoes of War - a program on returning veterans and their experience returning to a community that does not understand or have a connection to war. This was a two hour special produced for KHSU.
Sistas' Place is primarily a music show on KHSU, but it also deals with prison issues. The program host educates listeners each week about topics related to prisoners and their families. Some of the issues have included Pelican Bay State Prison located in our service area, incarceration, legislation, life in prison, the process of getting out of prison, and issues with life on the other side of prison walls when one gets out.
Here are some of our plans for 2016:
KHSU will continue to produce Sabor Latino, the bilingual music program in 2016 which will include some interviews with people from our local Hispanic communities along the north coast. The other weekly programs mentioned above will also continue.
KHSU will produce a new, short format, once-a-month feature with the Juvenile Justice and Delinquency Prevention Commission in Humboldt County. We will be speaking with people who work on the justice side of issues in our county as well as administrators within the system. We plan on talking with youth who are involved with the teen court along with transgender youth, and if possible youth who have been through the system. We believe this will be a positive partnership and an educational experience for our listeners.
5. Please assess the impact that our CPB funding had on your ability to serve your community. What were you able to do with your grant that you wouldn't be able to do it you didn't receive it?
KHSU uses funding from CPB to acquire programming from national producers like NPR, APM, PRI and PRX as well as independent producers. In most cases, KHSU is the only outlet in our rural region for the programs we acquire with this funding. Many of our listeners are in areas where broadband internet service, cable television or satellite television are unavailable or prohibitively expensive. In these areas, KHSU is a lifeline of information, educational and cultural programming.
Without CPB funding, it is unlikely that KHSU could to afford to provide these programs to our listeners in Northern California and Southern Oregon.