CPB Annual Station Activities Survey
Local Content and Services Report for 2013
1) Describe your overall goals and approach to address identified community issues, needs and interests through your station's local services, such as multiplatform long and short-form content, digital and in-person engagement, education services, community information, partnership support and other activities, and audiences you reached or new audiences you engaged.
KHSU attempts to find issues affecting our local communities through contact with our listeners and community partners, as well as through social media, emails, faxes, community websites, local newspapers and our awareness of local activities.
KHSU airs a weekly talk/call-in show, "Thursday Night Talk", where a variety of guests discuss issues pertinent to our listeners and local area. The show was re-tooled in 2013 with a new producer and four alternating hosts. This team has strived to address a broad base of community issues. The content and breadth of topics has increased and is as broad as gun control, rural broadband connectivity, local journalism, the effects of marijuana grows on the environment and local Native American tribes involved in "Idle No More" protests.
We encourage community engagement on "The KHSU Homepage", our daily magazine show, where community members discuss their organization or issues facing local people. Most guests come from the local non-profit community. This is a short format interview show, with guests usually on for 10 to 15 minutes. KHSU listeners are engaged and take action when it's requested by the guest. For example: when a representative from a food bank was interviewed about their gleaning program (collecting fruit from home fruit trees), the food bank had response by the time our interviewee was back in the office. That one interview resulted in immediate calls to help hungry people.
Topics on the Homepage might be a non-profit fundraiser, a lecture on the university campus, an author discussing their book or high school students talking about their theater performance at a local school. Each year "The KHSU Homepage" interviews the Teacher of the Year along with the school superintendent. During the interview the teacher discusses their methods of conveying an important topic in their classroom and how they try to make the educational system work for them, their students and parents.
"The KHSU Homepage" and "Thursday Night Talk" are just two of the programs KHSU produces that provide platforms for community information and engagement. Our volunteer-produced public affairs programs and special initiatives listed below increased our community service and broadened the audience KHSU served in 2013.
KHSU also makes all of our public affairs programs available as audio archives on our website for two weeks so that listeners can hear programs they have missed live.
2) Describe key initiatives and the variety of partners with whom you collaborated with, including other public media outlets, community nonprofits, government agencies, education institutions, the business community, teachers and parents. This will illustrate the many ways you're connected across the community and engaged with other important organizations in the area.
KHSU collaborated with arts organizations, educational institutions, environmental organizations, community non-profit organizations, business groups and other partners this year. Here is a sample of the initiatives and partnerships KHSU was part of:
* KHSU and the Arcata Playhouse collaborated on a series of community workshops for a story telling project called "the Word". We offered a month of workshops with local storytellers as instructors and included community members who wanted to tell their stories about "the Word - Community." The workshops included how to tell a story, editing your own story, how to present yourself in front of an audience, content development, and how to use one's voice. Many of the participants had never been on stage in front of an audience. In the end we held two evening shows for the community to hear their final projects. KHSU did a live broadcast of the second performance of the readings for our listeners. The final performances included stories told by local senior citizens, youth and Native Americans.
* KHSU participated in Humboldt State University's Centennial Celebration kickoff event in the Arcata town center. KHSU used the event to outreach to incoming students and parents about the services and programming KHSU provides.
* During the Arcata Fourth of July Jubilee, KHSU had an information booth staffed by programming volunteers and staff. We spoke to event goers about our programming, suggestions, complaints and recorded community voices commenting on KHSU to use later in our programming.
* The KHSU Community Advisory Group held an "Ice Cream Social" listener appreciation event on a Saturday during the summer farmer's market. Listeners could get free ice cream and floats and had a chance to talk to advisory group members about the station and share their ideas and discuss issues regarding KHSU. We partnered with three local businesses to provide the venue, ice cream and root beer free of charge.
* KHSU participates each month in the local Volunteer Organizations Active in Disaster (VOAD) meetings. Our station management took part in meetings and was part of on-going training. KHSU General Manager Ed Subkis coordinated a panel on media response to disasters.
On-air, KHSU offers the community a space daily on "The KHSU Homepage" to discuss their events, issues and concerns about the community. These interviews are between 8-15 minutes long. We encourage non-profits in our area to participate and talk with us on the air about their needs and what they offer to the community.
The KHSU feature, "School Days" airs during the KHSU Homepage and focuses on a spectrum of educational topics. This year topics have included the importance of reading, 4th graders going to college for a day, grants, educating the educators and more.
KHSU has collaborated with Northcoast Regional Land Trust to present monthly interviews about the different land trusts in northern California. This has brought about awareness of what land trusts do and what each organization offers to members of each community.
KHSU produces a program titled "EcoNews". This is a weekly half-hour program that focuses on different local environmental groups and the work they do. Programs discuss their activities in our area with watersheds, rivers, dams, salmon, drought, water rights, coastal estuaries, parks, roads, restoration projects and more. The show points out local environmental issues and what's happening for them as non-profits who work with government agencies. They show how successful they are in saving some of our natural resources and some of the frustrations they encounter doing their jobs.
3) What impact did your key initiatives and partnerships have in your community? Describe any known measurable impacts, such as increased awareness, learning or understanding about particular issues. Describe indicators of success, such as connecting people to needed resources or strengthening conversational ties across diverse neighborhoods. Did a partner see an increase in requests for related resources? Please include direct feedback from a partner(s) or from a person(s) served.
Comments from some KHSU partners:
Arcata Playhouse: The Playhouse is a non-profit venue that offers theater shows, educational and creative opportunities for youth, and outside productions. The Playhouse and KHSU collaborated on workshops on how to create and deliver a story to an audience. The storytelling project "the Word: Community," resulted in four workshops for community members on storytelling. Twenty participants took part in workshops with a final 10 being selected for stage performance and radio broadcast. An additional group of senior citizens was selected for recorded storytelling during the show. The storytelling project was just one project with KHSU partner the Arcata Playhouse.
Food for People-The Food Bank for Humboldt County: Anne Holcomb, Executive Director, says about the impacts of their partnership with KHSU, "We enjoy every possible opportunity to partner with KHSU! The Home Page makes it possible for us to talk about upcoming events and programs in a manner that goes way beyond the typical PSA. The hosts are always well informed and have great questions that really inform the listeners. It's amazing what a difference it makes to have 5-10 minutes to have a conversation about the topic in more depth. We always get great feedback from listeners who contact us or attend an event as a result of a segment they heard about Food for People on the Home Page."
KHSU and Food for People partnered with a local supermarket during a pledge drive for a membership challenge. Holcomb talks about the impact KHSU has during that time, "We are on the air during the drive and have an opportunity to connect with the listeners on a very personal level, talking about our programs and sharing stories about the people we serve and the circumstances that have made it necessary for them to seek food assistance. It really helps break down negative perceptions and assumptions about low income individuals and households when people learn that it is our friends and neighbors, people just like us that are often in need of a bit of help."
Anne Holcomb continues: "One other example for us was our participation in Jennifer Bell's "Food for Thought" program during "The KHSU Homepage". It was a great opportunity to talk about the Farm Bill and its potential impact on the people we serve. We actually provided an online link to that segment in a grant request because we felt it was a good example of local advocacy in action."
Making Headway Center for Brain Injury Recovery is a private, non-profit agency located in Eureka, California. Making Headway makes regular appearances on "The KHSU Homepage" magazine show. Jeffrey Smoller, the Community Development Director of Making Headway, was asked if people contacted him after his interviews on KHSU. His response: "Oh yes. Many comment about hearing me on the air discussing prevention of head injuries. Several have asked about helmets, attended events and called with questions about their injuries. They directly attribute KHSU for their interest."
United Way of the Wine Country: Gabrielle Parkinson, Regional Manager - Humboldt/Del Norte Region responds to the question. "KHSU has definitely made a difference in expanding our outreach for many of our programs that we've discussed through on-going conversations on KHSU. 2-1-1 Humboldt has increased our 211 call volume significantly over this past year thanks to KHSU. "
Parkinson appeared on KHSU to discuss the local VOAD group (Volunteer Organizations Action in Disaster). The station did interviews to discuss and publicize the five VOAD disaster preparedness trainings which took place this year.
Another United Way program, the VITA program (Voluntary Income Tax Assistance) provides free tax preparation for moderate-to-low income individuals and families in both Humboldt County and Del Norte County. Last year VITA did 572 tax returns which is up from the previous year.
The United Way also discussed the Covered California project that provides outreach and education for people who are not covered by medical insurance. Covered California is California's implementation of the Affordable Care Act (Obamacare). According to Parkinson "We are targeting college student through HSU and College of the Redwoods and unemployed people who may not be covered by insurance."
Conversations on the Land- a show about regional land trusts
KHSU aired a series on the Northcoast Regional Land Trust and the different land trusts involved with this organization. Sarah Pilkington is the Outreach and Development Coordinator for the Northcoast Regional Land Trust. Pilkington said "KHSU helped increase awareness about who we are and brought what we are actively doing with the land trusts to the attention of the KHSU listeners." She said that people called the office after they heard the interview on KHSU about their recent accreditation. It had more of an impact than the article in the local newspaper. She added that "due to how rural Humboldt County is, many folks rely on their radio to get information and KHSU has been a great outreach tool."
EcoNews Report: Weekly Environmental Show.
KHSU covers a geographically diverse area. Most people live here for the natural beauty and prefer the rural environment. Host Gary Graham-Hughes says "The EcoNews Report resonates with listeners according to where they live. If there is a program about rivers, folks who live near these rivers will pay more attention. Many of the shows hit home when a listener has just heard the program and the next thing they know they are hiking around in the area that was mentioned on KHSU." Graham-Hughes says that listeners have asked the hosts to keep giving out information about our natural resources from the perspective of the different environmental organizations represented on the show.
Dan Ehresman, Executive Director of the Northcoast Environmental Center said about the Econews Report: "The feedback on our interviews each week is positive from the folks who tune in. They tell us that our show is very informational. There is a lot of community engagement on some topics which we like to hear." He said recent big topics have been the issues of the drought and GMO (genetically modified organisms). Ehersman says the listeners have suggested topics for future programs and help to find experts on those suggested subjects.
4) Please describe any efforts (e.g. programming, production, engagement activities) you have made to investigate and/or meet the needs of minority and other diverse audiences (including, but not limited to, new immigrants, people for whom English is a second language and illiterate adults) during Fiscal Year 2013 and any plans you have made to meet the needs of these audiences during Fiscal Year 2014. If you regularly broadcast in a language other than English, please note the language broadcast.
KHSU offers a two hour bilingual Spanish language music show, "Sabor Latino", produced and presented by local community members and Humboldt State University Students. They often discuss events and services offered in the Hispanic community such as celebrations representing holidays, remembrances, health fairs and more. KHSU will continue to broadcast "Sabor Latino" in 2014 and will invite the community to submit items to the Sabor team for announcements about events of interest to the Hispanic audience. We also plan to table at events offered in our communities and want to make more connections with people to supply the station with regular updates of news, information or features pertaining to the Hispanic community.
"Through the Eyes of Women" is a half-hour program produced by and about women. This show looks at different perspectives, ideas, culture and professions of women in our local region and beyond.
KHSU produces a five to seven minute weekly feature about the Lesbian, Gay, Bi-sexual and Transgender community and the issues facing people both locally and around the world.
On KHSU's subcarrier signal we offer Reading Services of the Redwoods. This service provides sight-impaired community members audio of volunteers reading from the local newspapers and other periodicals.
5) Please assess the impact that your CPB funding had on your ability to serve your community. What were you able to do with your grant that you wouldn't be able to do if you didn't receive it?
KHSU relies on CPB funding to pay for national programming. Without CPB support, KHSU would not be able to acquire and broadcast programming from National Public Radio, Public Radio International, American Public Media, Pacifica, the Public Radio Exchange and/or other producers and distributors of national programming.