Note: This episode originally ran in 2015.
It used to be that if you ran a store, you wanted to make it easy for your customers. But Price Club and Costco went in the opposite direction: They made shopping harder. And people loved it.
Today on the show: How Costco and its imitators changed the way we shop. And how a new company is taking what Costco started to new extremes.
Music: "Heatwave." Find us: Twitter/ Facebook.
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